Metropolitan Police.

Operation Trident.

PROJECT NAME

Stop The Guns.


ROLE

Creative team.


DATE

2004/5.

Within London’s black community, the number of guns, and consequently the number of shootings, have reached horrific proportions. Operation Trident is the Metropolitan Police’s established unit for dealing with these crimes.


The goal was to emphasise that calling the confidential telephone line to report weapons could make a difference in real terms. In short, with fewer guns on the streets, there will be fewer deaths.


The bullet hole in the magazine showed graphically that a single bullet can rip through many lives. The final insert on the inside back cover means that the intrigue built up on every page is resolved, shockingly, after the reader has seen person after person affected by the bullet.

Vibe Magazine Front Cover.

Close-up of Vibe Magazine front cover showing bullet hole.

The bullet passes through each page of the magazine.

The bullet passes through each page of the magazine.

The bullet passes through each page of the magazine.

The bullet passes through each page of the magazine.

The reveal at the back of Vibe Magazine.

The reveal at the back of Vibe Magazine.

D&AD Best Pencils of 2005.

Photography – Alan Mahon.

Photography – Alan Mahon.

Photography – Alan Mahon.

Photography – Alan Mahon.

Die-cut leaflet/card using heat sensitive ink.

Die-cut leaflet/card using heat sensitive ink,

once handled.

Leaflet reverse.

Metropolitan Police.

Safer Neighbourhoods.

PROJECT NAME

Safer Neighbourhoods.


ROLE

Creative team.


DATE

2006.

Safer Neighbourhoods was a campaign to reinforce the presence of bobbies on the beat throughout London.

Director – Ivan Bird.

Photography – Liam Kennedy.

Photography – Liam Kennedy.